Applying Design Thinking to Communications & Marketing Campaigns

Posted in: Alumni Career Services- Sep 20, 2015 Comments Off on Applying Design Thinking to Communications & Marketing Campaigns

Online Webinar
Tuesday, October 20, 2015, 12:30 – 1:30pm

Register Here:…

In this one hour webinar, learn how the Design Thinking framework can help you, the modern marketer and communicator, create and launch more innovative solutions to building brands and driving action. While many marketers and communicators tend to compartmentalize design as a separate function, it's critical that we shift the paradigm within the industry — recognizing that design is more of mindset than a department. Learn how you can apply the principles and practices of design thinking to deliver more relevant marketing and communications solutions, realized earlier.

About the Presenter:
Liz Anderson is Director of Engagement at the Beeck Center for Social Impact + Innovation at Georgetown University. Liz has been working at the intersection of marketing, strategy, and social impact for the past eight years, securing and running multimillion dollar programs for a host of federal, nonprofit and Fortune 500 clients. Before joining the Hoya community, Liz oversaw a multimillion dollar new business pipeline for Edelman’s 80-person Digital practice in the firm’s Washington, D.C. office.

Anderson began her career in behavior change and social impact communications with S. Groner Associates (SGA) – one of the top 10 independent PR agencies in Los Angeles. Liz graduated Magna Cum Laude from Carnegie Mellon University with a B.S. in Policy & Management as well as a B.A. in Hispanic Studies. She also holds an M.S. from the University of Oxford in Nature, Society & Environmental Policy.

**Co-Sponsored by the Georgetown University Alumni Association, the Beeck Center for Social Impact and Innovation, and Alumni Career Services**

Career Development – DC: Educational
Career Development – Regional: Educational

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