Engineering Transformative and Authentic Customer Experiences

Posted in: Alumni Career Services- Oct 05, 2014 Comments Off on Engineering Transformative and Authentic Customer Experiences

Online Webinar
Thursday, October 9, 2014, 12:30 – 1:30pm

Register here:…

Engineering a specific type of customer experience can influence a variety of business transactions.  The manner in which a business brands itself, tells it story, and reaches and inspires consumers with its message and foundation is critical for prolonged loyalty and affinity.

Join Gray Shealy, the leader of Georgetown’s newest graduate program in Hospitality Management, as he describes how hotels, airlines, restaurants, and other retail outlets utilize the art of storytelling to distill experiences in authentic and credible ways for their guests.  Gray will use his experiences in the hospitality industry as case studies on leveraging highly personalized and authentic experience to enhance client relations in any business.

Join this webinar to learn:

• The sophisticated and refined process of translating lofty corporate values into tangible experiences
• The foundational elements involved in building a global lifestyle brand
• How these elements are critical in reaching a discerning customer base regardless of industry

About the presenter:
An international leader in hospitality, Gray Shealy is a noted expert in hotel brand development and innovation, design, and guest experience engineering. He is currently leading Georgetown University’s new Master’s in Hospitality Management program. During his past tenure as an executive at Starwood Hotels, Shealy lead the redevelopment and evolution of major branding and design strategies for the company’s most noted flags. He most recently served as the Global Design Director for W Hotels, setting the standard for design leadership and establishing the brand’s reputation as a global powerhouse. Previously, he led key components of Le Méridien Hotels + Resort’s worldwide re-launch as their Director of Design. A frequent speaker and published author, Shealy was named a “Wave of the Future” Honoree by Hospitality Design magazine in 2011. Shealy graduated as valedictorian from Clemson University with a B.A. in Architecture and holds a Master of Architecture from Yale University.

Career Development – DC: Educational

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