How U.S. Brands Can Win in China E-Commerce

Posted in: Alumni Career Services- May 10, 2015 Comments Off on How U.S. Brands Can Win in China E-Commerce

Online Webinar
Tuesday, June 2, 2015, 6 – 7pm

Register here:…

Perhaps the two most significant business trends in the world today are the rise of the Chinese consumer and the rise of eCommerce. The China eCommerce market is now larger than the U.S. eCommerce market, fueled by rising affluence, product availability online, evolving demand for Western products, and mobile commerce.

Much of this news was brought into focus last year with the Alibaba IPO which highlighted its considerable success. It should be no surprise that leading U.S. brands such as Apple, Nike, and Levi's sell through Alibaba's platforms in China. Now smaller and new-to-market companies have the same opportunity.

Frank Lavin (F'79, MS'85), CEO and founder of Export Now (a U.S. firm established in 2010 to operate e – commerce stores in China for foreign companies) will use this presentation to explain:

*What lessons we can draw from this consumer revolution in China and how can your company use e-Commerce to win in this fiercely competitive market

*The tools and strategies you need to sell online in China

Lavin is a long-time China hand and China e-Commerce pioneer and he will draw on his experience with Export Now as well as his background in China banking, trade negotiations, and market entry strategy to share techniques that companies can use to compete in China e-Commerce.

More about the Presenter:
In Government, Frank Lavin served as Under Secretary for International Trade at the U.S. Department of Commerce 2005-2007. In that capacity, he served as lead trade negotiator for both China and India and was the senior policy official in the Department responsible for commercial policy, export promotion, and trade negotiations across the globe. Lavin was U.S. Ambassador to the Republic of Singapore from 2001-05, where his duties included helping negotiate the U.S.-Singapore Free Trade Agreement.

In the private sector, Lavin served in senior finance and management positions in Asia with Bank of America and Citibank. He served in the Bush (41) and Reagan Administrations.

Career Development – DC: Educational

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