IDEA: Positioning your Brand to Connect

Online Webinar
Tuesday, June 9, 2015, 12:30 – 1:30pm

Register Here: attendee.gotowebinar.com…

Brand positioning is what differentiates Kleenex from tissues. It is the foundation of any marketing plan. In this webinar, Marketing Strategist Nancie Ruder (C'90) will share her consulting firm Noetic's proprietary IDEA approach to building successful brands. Ruder will explain the evolution of a brand, including insights regarding:

• Branding basics
• Understanding existing brand perceptions
• Brand positioning and value proposition
• Achieving optimal brand attributes
• Activating individualized passionate brand ambassadorship

This approach can be effective for both brands being built from scratch as well as for those fine-tuning their position in the marketplace, Ruder will highlight real-time cases from brands you already know and love – including Georgetown University itself!

About the Presenter:
Nancie Ruder (C'90) is a marketing strategist, consumer research expert, entrepreneur and proud Georgetown grad. She founded Noetic Consultants over a decade ago to serve both local and global clients. Clients include Nike, Discovery, AT&T, Travel Channel, Samsung, and more.

When Nancie is not working or spending time with her husband and 3 children, you can find her at a Crossfit box in Bethesda, MD.

Career Development – DC: Educational
Career Development – Regional: Educational
More info: attendee.gotowebinar.com…