Marketing to Millennials: Why it Makes Your Brain Hurt

Posted in: Alumni Career Services- May 18, 2014 Comments Off on Marketing to Millennials: Why it Makes Your Brain Hurt

Online Webinar
Tuesday, June 3, 2014, 12:30 – 1:30pm

For Millennials who grew up in a world of brands, tuning out advertising is as simple as ignoring a phone call; only when the person on the other end is saying something that matters will they listen. Marketing in the 21st century isn’t about how brands reach people but why people should reach for them. It requires rethinking the effectiveness of advertising, questioning working vs. non working dollars and ensuring that value propositions do, in fact, create shared value. There are no shortcuts, Millennials are all too eager to call BS. But there is a method for framing our marketing plans in a way that invites participation.

By the end of this webinar, you'll understand:

-A process for grounding marketing initiatives in a way that’s relevant with culture and creates shared value

-The six macro forces shaping today’s business environment and their implications for the future

-The seven key trends Millennials have inspired and what brands can do to intersect with these trends

About the Presenters:

Han Delin, founder of 9dotz, is a highly regarded consultant with over 25 years experience in advertising, marketing and innovation. As a marketer for Pepsico, Han was responsible for Aquafina’s Drink More Water campaign which solidified the brand’s #1 position and drove sales to over one billion dollars. As a leading expert on global youth, Han is a much sought after speaker in the US and around the world. He lives with his wife and two teenage boys in San Francisco, CA.

Brett Denuo, strategist at 9dotz, is a Millennial at heart despite his Baby Boomer tendencies (his Sunday Funday includes newspapers and a cup of tea). Formerly a consultant with The Futures Company to four Fortune 100 companies, Brett joined 9dotz in the spring of 2013 to help brands come into alignment with today’s marketing imperative: prioritize attraction over promotion. He lives in San Francisco with his black lab Coal and an ever increasing array of roommates.

Career Development – DC: Educational
Career Development – Regional: Educational
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