Regional Club Leader Best Practices: Event Planning & Marketing

Posted in: Alumni Career Services- Oct 18, 2015 Comments Off on Regional Club Leader Best Practices: Event Planning & Marketing

Online Webinar
Friday, October 30, 2015, 12:30 – 1:30pm

Register Here:…

Events are at the core of what makes a regional club valuable to local alumni. However, a busy volunteer rarely has the time to dedicate to event strategizing and marketing. It is also especially difficult to find advice that applies to the unique world of alumni clubs, which thrive from loyal volunteers and an engaged alumni body. To provide support in these areas, the Georgetown regional engagement team is pleased to host Alexa Fernandez (MBA/MPP'05) for a webinar to share the wisdom she learned after serving as president of the Georgetown Alumni Club of the UK, and now currently as the founder of the US Alumni Club in London.

Alexa will address popular formats, logistical tips, volunteer management practices, surveys, and advice on setting goals based on the size and age of your club. Sam Sanders (C'07, MA'13) Associate Director of Regional Initiatives, will co-present to explain how Georgetown can support your club.

More about Alexa:
By day, Alexa Fernandez (MBA/MPP'05) works at BBVA in the New Digital Business Development team looking for business opportunities and partnerships with companies that are innovating in the financial sector. By night, she founded and runs the US Alumni Club. She manages the website, social media, finances and marketing of the Club.

Alexa has extensive experience organizing events both for work (e.g. BBVA London Anniversary dinner at the British Museum for clients, diplomats, and employees—110 people) and for Alumni (e.g. cocktail party with Dean of Georgetown at Arts Club—150 people and Women in Business panel—60 people, US Alumni Quiz Night – 100 people).

Alexa served as President of the Georgetown University Alumni Club of UK from 2007-2013. During her tenure, membership increased from 400 to over 1,000 alums and the Club received four awards from the University, including the Best Alumni Club Award in 2009. She also served on the Leadership Board for Georgetown’s 2013 John Carroll Weekend in London in which 1,400 alumni & friends attended.


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