Turning Your Business Into a Brand: Using Brand Discovery to Expand Your Market Share

Posted in: Alumni Career Services- Aug 31, 2014 Comments Off on Turning Your Business Into a Brand: Using Brand Discovery to Expand Your Market Share

Online Webinar
Tuesday, September 23, 2014, 12:30 – 1:30pm

What does it really mean to be a brand? Generally, we think that brands are about marketing and advertising, and that they only apply to big brands, “out there,” whereas the real material we use in defining and constructing our own brands stems from our belief systems and our own psychology. A strong brand marries this deep exploration with objective analysis to come to market in a meaningful way, no matter the size or type of the offering. It's important to convey what makes you different — your special capabilities and traits — so that potential customers can easily understand what sets you and your business, product or offering apart from the competition.

In this inspiring and thought-provoking interactive seminar, Brand Strategist Beth Taubner of Mercurylab will provide a primer on brand definition.

Whether you're expanding, starting out, or looking to re-position and refine your products, business, or organization, this seminar will:

– Show you how to define your brand
– Provide analysis of how other global brands successfully communicate and manage
their brands
– Teach you how to thrive using your brand as the center of all you do and communicate for greater impact, happiness and success.

Register here: www1.gotomeeting.com…

You will come away thinking like a brand strategist, and with some practical tools to use in looking at your own brand, no matter what business you are in.

Beth Taubner of Mercurylab has been a Brand Strategist and Creative Director working with creative communications for the past 20 years. She is nationally known for her expertise in creating branding programs & distinctive concepts, visuals & communications for businesses large & small, for publishing, retailers, educators and creative professionals in the US, UK, and worldwide. She also works closely on brand identification, language communications, creative direction, visual development and marketing for clients with national & global reach, as well as with some of the top photo agencies and photographers.

More infowww1.gotomeeting.com…

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