Winning the Hearts and Minds of the Global Millennial Generation

Posted in: Alumni Career Services- Feb 23, 2014 Comments Off on Winning the Hearts and Minds of the Global Millennial Generation

Online
Thursday, March 6, 2014, 12:30 – 1:30pm

In this webinar, Joe Tripodi, Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company, will discuss his Company’s approach to engaging the dynamic global Millennial generation through transparent, authentic, organic and sustainable engagement strategies. Joe will share insights on why this generation is unlike any other youth cohort in history. In addition, he will discuss some of the lessons learned from the innovations, channels, storytelling strategies and youth activations that have resonated with today’s global youth.

Joseph V. Tripodi is Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company. Mr. Tripodi leads the worldwide Marketing and Commercial efforts of the Company to develop and leverage its capabilities, brands and assets to meet the needs of consumers, shoppers and the global Coca-Cola system to drive profitable growth.

Mr. Tripodi brings more than 30 years of diverse marketing, customer, commercial and general management experience from around the world to The Coca-Cola Company. He joined the Company in 2007 as Chief Marketing & Commercial Officer and today leads a global team entrusted with stewarding Trademark Coca-Cola, the world’s most valuable and recognized brand, along with more than 500 brands and 3,500 products found in over 200 countries.

Under his leadership, The Coca-Cola Company was named the Cannes Lions Creative Marketer of the Year in 2013, while Trademark Coca-Cola continued its 13-year run as Interbrand’s Most Valuable Global Brand. In addition, the Company’s marketing strategies and innovative consumer engagement work earned it a place among Fast Company magazine’s Top 15 Most Innovative Companies in the World in 2013. The Company was also recently recognized as Advertising Age Marketer of the Year and Mobile Marketing Association Marketer of the Year.

Mr. Tripodi is a member of the Board of the Ad Council and also served as Chairman of the Association of National Advertisers.

Mr. Tripodi received his Master of Science in Management from the London School of Economics. He and his wife Sarah (N'81), are loyal Hoya supporters. Sarah sits on the NHS Board of Advisors and the Georgetown University Alumni Association Board of Governors.

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